Phillip Kotler

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Phillip Kotler

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Phillip Kotler
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Books

The Elusive Fan
The Elusive Fan
Reinventing Sports in a Crowded Marketplace »
 
 
 
 
 

High Visibility, Third Edition
High Visibility, Third Edition
 »
 
 
 
 
 

Company Cases for Marketing: An Introduction
Company Cases for Marketing: An Introduction
An Introduction »
 
 
 
 
 

Exam Prep for a Framework for Marketing Management by Kotler, 2nd Ed.
Exam Prep for a Framework for Marketing Management by Kotler, 2nd Ed.
 »
 
 
 
 
 

El Marketing de Servicios Profesionales
El Marketing de Servicios Profesionales
 »
 
 
 
 
 

Rethinking Marketing
Rethinking Marketing
Developing a New Understanding of Markets »
 
 
 
 
 

Marketing
Marketing
An Introduction: And Marketing Plan Pro 6.0 »
 
 
 
 
 

Marketing
Marketing
An Introduction »
 
 
 
 
 

Innovar para ganar / Winning at Innovation
Innovar para ganar / Winning at Innovation
El modelo A-F / The A To F Model »
 
 
 
 
 

The Quintessence Of Strategic Management
The Quintessence Of Strategic Management
What You Really Need to Know to Survive in Business »