Author

Phillip Kotler

Wikipedia: Phillip Kotler

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Marketing Management
For undergraduate and MBA marketing management and strategy courses. »

El Marketing de Servicios Profesionales
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Rethinking Marketing
Developing a New Understanding of Markets »

Mymarketinglab With Pearson Etext - Access Card - For Marketing
Real People Real Choices »

B2B Brand Management
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of c... »