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B2B Brand Management
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of c... »
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of c... »
A Stakeholder Approach to Corporate Social Responsibility
Pressures, Conflicts, and Reconciliation »
Pressures, Conflicts, and Reconciliation »
Outlines & Highlights For Framework For Marketing Management By Philip Kotler, Isbn
Framework for Marketing Management by Philip Kotler, ISBN 9780131452589 »
Framework for Marketing Management by Philip Kotler, ISBN 9780131452589 »
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