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Books

Outlines & Highlights For Strategic Marketing For Health Care Organizations
Outlines & Highlights For Strategic Marketing For Health Care Organizations
Strategic Marketing for Health Care Organizations »
 
 
 
 
 

B2B Brand Management
B2B Brand Management
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of c... »
 
 
 
 
 

Strategic Marketing for Health Care Organizations
Strategic Marketing for Health Care Organizations
Offers an introduction to strategic marketing and presents ideas for »
 
 
 
 
 

Ingredient Branding
Ingredient Branding
Making the Invisible Visible »
 
 
 
 
 

A Framework For Marketing Management
A Framework For Marketing Management
With Marketing Plan Handbook And Marketing Plan Pro »
 
 
 
 
 

Marketing 3.0
Marketing 3.0
From Products to Customers to the Human Spirit »
 
 
 
 
 

The Elusive Fan
The Elusive Fan
Reinventing Sports In A Crowded Marketplace »
 
 
 
 
 

Think Asean
Think Asean
Rethinking Marketing Toward ASEAN Community 2015 »