Author

Malcolm McDonald

Wikipedia: Malcolm McDonald

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Key Account Management
As with other leading business titles from McDonald this book combinesthoroughly fieldtested knowledge delivered in a carefully developed stepbystep format. ... »

The Who's Who Of Leeds United
Whos Who of Leeds United »

Marketing in a Nutshell
Key Concepts For Non-Specialists »

Marketing
Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyon... »