Marketing
A Complete Guide In Pictures »

Malcolm McDonald on Marketing Planning
Discusses the benefits of rigorous marketing planning and guides you »

Marketing Due Diligence
The ultimate test of marketing investment is whether it creates value for »

Key Account Management
Analysing how key accounts work, this book creates the tools that readers »

The Cambridge Companion to Greek and Roman Theatre
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Marketing
Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyon... »

Marketing Plans For Service Businesses
Marketing Plans for Service Businesses »

Marketing in a Nutshell
Key Concepts For Non-Specialists »

Key Account Management
As with other leading business titles from McDonald this book combinesthoroughly fieldtested knowledge delivered in a carefully developed stepbystep format. ... »

Marketing Plans
How to Prepare Them, How to Use Them »