Marketing Plans
Pays attention to the developments in e-marketing, CRM and planning »

Pocket Guide To Selling Services And Products
This pocket guide explores the world of commercial transactions - selling products and services. It moves through the different stages the salesperson will e... »

Marketing Accountability
How to Measure Marketing Effectiveness »

Key Account Management
As with other leading business titles from McDonald this book combinesthoroughly fieldtested knowledge delivered in a carefully developed stepbystep format. ... »

Key Account Plans
The Practitioners Guide To Profitable Planning »

Marketing Plans That Work
Targeting Growth and Profitability »

Marketing Strategies
New Approaches, New Techniques »

Market Segmentation
How To Do It, How To Profit From It »

The Who's Who Of Leeds United
Whos Who of Leeds United »

Key Account Managers Bundle
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