Creating Powerful Brands
Creating Powerful Brands »

The Cambridge Companion to Greek and Roman Theatre
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Pocket Guide To Selling Services And Products
This pocket guide explores the world of commercial transactions - selling products and services. It moves through the different stages the salesperson will e... »

Key Account Management
Analysing how key accounts work, this book creates the tools that readers »

Marketing Accountability
How to Measure Marketing Effectiveness »

Marketingplane
Eine Einführung Für Die Praktische Anwendung. »

Marketing Accountability
A New Metrics Model to Measure Marketing Effectiveness »

Key Account Management
As with other leading business titles from McDonald this book combinesthoroughly fieldtested knowledge delivered in a carefully developed stepbystep format. ... »

Marketing Plans That Work
Targeting Growth and Profitability »

Branding Bundle
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