Introduction To Marketing Plans
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Market Segmentation
How To Do It, How To Profit From It »

Key Account Management
As with other leading business titles from McDonald this book combinesthoroughly fieldtested knowledge delivered in a carefully developed stepbystep format. ... »

Marketing Due Diligence
The ultimate test of marketing investment is whether it creates value for »

Marketing Planning for Services
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Marketing
A Complete Guide In Pictures »

Marketing Plans
How to Prepare Them, How to Use Them »

Marketing Strategies
New Approaches, New Techniques »

Marketing in a Nutshell
Key Concepts For Non-Specialists »

Malcolm McDonald on Marketing Planning
Discusses the benefits of rigorous marketing planning and guides you »