Author

Malcolm McDonald

Wikipedia: Malcolm McDonald

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Key Account Managers Bundle
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Branding Bundle
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Marketing Accountability
A New Metrics Model to Measure Marketing Effectiveness »

Marketing Planning for Services
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Marketing Plans For Services
A Complete Guide »

Marketing Plans
Pays attention to the developments in e-marketing, CRM and planning »

Malcolm McDonald on Marketing Planning
Discusses the benefits of rigorous marketing planning and guides you »

Marketing Plans
A Complete Guide in Pictures »

Key Account Plans
The Practitioners Guide To Profitable Planning »

Marketing Plans For Service Businesses
Marketing Plans for Service Businesses »

Malcolm McDonald

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Books