Big Brands Big Trouble

Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book he r... » 

Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book he reveals to managers and marketers how to avoid landmines when building or securing a lasting brand. «