Differentiate or Die: Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition »

Der Geist und das Greenhorn
Die wundersame Verwandlung eines Erbsenzählers zum Marketing-Genie »

Differentiate or Die
Differentiation is not branding, but the essence of what branding is »

22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »

Big Brands Big Trouble
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »

The Handbook of Municipal Bonds
The Handbook of Municipal Bonds »

Jack Trout On Strategy
Capturing Mindshare, Conquering Markets »

Trout on Strategy
 »

The Making Of A Name C
The Inside Story Of The Brands We Buy »

Leader To Leader (Ltl)
Winter 2012 »