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Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
Books
Big Brands Big Trouble
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »
Repositioning
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »
