Differentiate or Die: Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition »

Der Geist und das Greenhorn
Die wundersame Verwandlung eines Erbsenzählers zum Marketing-Genie »

In Search of the Obvious
The Antidote For Today'S Marketing Mess »

Repositioning
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »

22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »

A Genie's Wisdom
This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in t... »

The Handbook of Municipal Bonds
The Handbook of Municipal Bonds »

Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marke... »

Trout on Strategy
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Differentiate or Die
Differentiation is not branding, but the essence of what branding is »