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Repositioning Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »
22 Immutable Laws Of Marketing This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
A Genie's Wisdom This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in t... »
Marketing Warfare You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marke... »