Trout on Strategy
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In Search of the Obvious
The Antidote For Today'S Marketing Mess »

Repositioning
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »

Leader To Leader (Ltl)
Winter 2012 »

A Genie's Wisdom
This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in t... »

Positioning: The Battle For Your Mind
The Battle for Your Mind »

Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marke... »

Positioning
Wie Produkte und Unternehmen in gesättigten Märkten überleben »

Differentiate or Die
Differentiation is not branding, but the essence of what branding is »

Leader To Leader (ltl)
Summer 2011 »