In Search of the Obvious
The Antidote For Today'S Marketing Mess »

22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »

Repositioning
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »

The Handbook of Municipal Bonds
The Handbook of Municipal Bonds »

A Genie's Wisdom
This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in t... »

Trout on Strategy
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Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marke... »

Differentiate or Die
Differentiation is not branding, but the essence of what branding is »

Leader To Leader (Ltl)
Winter 2012 »

Positioning: The Battle For Your Mind
The Battle for Your Mind »