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Books
A Genie's Wisdom
This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in t... »
This is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. It includes: how much stock to put in t... »
Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marke... »
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marke... »
Differentiate or Die: Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition »
Survival in Our Era of Killer Competition »
22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
Big Brands Big Trouble
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book h... »
