Jack Trout

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Jack Trout

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Books

The Making Of A Name C
The Making Of A Name C
The Inside Story Of The Brands We Buy »
 
 
 
 
 

Positioning
Positioning
Wie Produkte und Unternehmen in gesättigten Märkten überleben »
 
 
 
 
 

Leader To Leader (ltl)
Leader To Leader (ltl)
Summer 2011 »
 
 
 
 
 

Positioning
Positioning
The Battle for Your Mind »
 
 
 
 
 

The Power Of Simplicity
The Power Of Simplicity
A Management Guide to Cutting Through the Nonsense and Doing Things Right »
 
 
 
 
 

In Search of the Obvious
In Search of the Obvious
The Antidote For Today'S Marketing Mess »
 
 
 
 
 

Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die: Survival in Our Era of Killer Competition
Survival in Our Era of Killer Competition »
 
 
 
 
 

Repositioning
Repositioning
Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis »
 
 
 
 
 

Der Geist und das Greenhorn
Der Geist und das Greenhorn
Die wundersame Verwandlung eines Erbsenzählers zum Marketing-Genie »