Book
Big Brands Big Trouble
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levi's to General Motors to Sears to Crest. In this book he reveals to managers and marketers how to avoid landmines when building or securing a lasting brand. «
Score:
Reviews:
Times tipped:
Times read:
Author(s):
Category:
ISBN
9780471263036
Welcome to Boeklezers.nl
Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
Reviews of Big Brands Big Trouble by Jack Trout
Big Brands Big Trouble has been reviewed 0 times. The average score is . 0 people has read the book.
There are no reviews for this book yet.
