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Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
Books
Brand Portfolio Strategy
Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketin... »
Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketin... »
Strategic Market Management
Dealing with the strategic challenges created by the dynamic nature of »
Dealing with the strategic challenges created by the dynamic nature of »
Idea box
