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Books
Brand Portfolio Strategy
Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketin... »
Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketin... »
Strategic Market Management
Suitable for business students studying strategy and marketing courses in the UK and Europe and includes European case material. Covering examples, this work... »
Suitable for business students studying strategy and marketing courses in the UK and Europe and includes European case material. Covering examples, this work... »
Strategic Market Management
Dealing with the strategic challenges created by the dynamic nature of »
Dealing with the strategic challenges created by the dynamic nature of »
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