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Books

Strategic Market Management
Strategic Market Management
Suitable for business students studying strategy and marketing courses in the UK and Europe and includes European case material. Covering examples, this work... »
 
 
 
 
 

Merkenmanagement
Merkenmanagement
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Spanning Silos
Spanning Silos
the New CMO Imperitive; Library Edition »
 
 
 
 
 

Developing Business Strategies
Developing Business Strategies
Developing Business Strategies »
 
 
 
 
 

Consumerism
Consumerism
Search For The Consumer Interest »
 
 
 
 
 

Brand Leadership
Brand Leadership
Building Assets in an Information Economy »
 
 
 
 
 

Spanning Silos
Spanning Silos
the new CMO imperative; Library Edition »
 
 
 
 
 

Brand Equity And Advertising
Brand Equity And Advertising
Advertising's Role in Building Strong Brands »