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Books

Marketing Research
Marketing Research
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Brand Leadership
Brand Leadership
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest compan... »
 
 
 
 
 

Marketing Research
Marketing Research
Marketing Research »
 
 
 
 
 

Marketing Research
Marketing Research
International Student Version »
 
 
 
 
 

Brand Equity And Advertising
Brand Equity And Advertising
Advertising's Role in Building Strong Brands »
 
 
 
 
 

Strategic Market Management
Strategic Market Management
Dealing with the strategic challenges created by the dynamic nature of »
 
 
 
 
 

Managing Brand Equity
Managing Brand Equity
Capitalizing on the Value of a Brand Name »
 
 
 
 
 

Spanning Silos
Spanning Silos
the new CMO imperative; Library Edition »