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Books
The 22 Immutable Laws Of Branding
This marketing classic has been expanded to include new commentary, new... »
This marketing classic has been expanded to include new commentary, new... »
The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival
Discover the Natural Laws of Product Innovation and Business Survival »
Discover the Natural Laws of Product Innovation and Business Survival »
Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marke... »
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marke... »
The Fall Of Advertising And The Rise Of Pr
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sh... »
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sh... »
Die Entstehung der Marken
Über die Naturgesetze der Innovation und das Überleben der Stärksten im Business »
Über die Naturgesetze der Innovation und das Überleben der Stärksten im Business »
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