The Fall And The Rise Of Pr
Publicity first, advertising second: This is the provocative message... »

Positioning
Wie Produkte und Unternehmen in gesättigten Märkten überleben »

22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »

The Research Funding Guid
Getting It, Managing It And Renewing It »

The Research Funding Guid
Getting it, Managing it, and Renewing it »

The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival
Discover the Natural Laws of Product Innovation and Business Survival »

Focus
The Future of Your Company Depends on It »

Positioning
The Battle for Your Mind »

The 22 Immutable Laws Of Branding
This marketing classic has been expanded to include new commentary, new... »

Marketing Warfare
You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marke... »