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Books

The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival
The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival
Discover the Natural Laws of Product Innovation and Business Survival »
 
 
 
 
 

Die Entstehung der Marken
Die Entstehung der Marken
Über die Naturgesetze der Innovation und das Überleben der Stärksten im Business »
 
 
 
 
 

The Fall And The Rise Of Pr
The Fall And The Rise Of Pr
Publicity first, advertising second: This is the provocative message... »
 
 
 
 
 

The Fall Of Advertising And The Rise Of Pr
The Fall Of Advertising And The Rise Of Pr
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sh... »
 
 
 
 
 

22 Immutable Laws Of Marketing
22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
 
 
 
 
 

La Caida de La Publicidad y Elauge de Las Rrpp
La Caida de La Publicidad y Elauge de Las Rrpp
The Fall of Advertising and the Rise of PR »
 
 
 
 
 

Focus
Focus
The Future of Your Company Depends on It »
 
 
 
 
 

The Research Funding Guid
The Research Funding Guid
Getting it, Managing it, and Renewing it »
 
 
 
 
 

The 22 Immutable Laws Of Branding
The 22 Immutable Laws Of Branding
This marketing classic has been expanded to include new commentary, new... »