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Books
Die Entstehung der Marken
Über die Naturgesetze der Innovation und das Überleben der Stärksten im Business »
Über die Naturgesetze der Innovation und das Überleben der Stärksten im Business »
The Fall Of Advertising And The Rise Of Pr
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sh... »
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sh... »
The Fall And The Rise Of Pr
Publicity first, advertising second: This is the provocative message... »
Publicity first, advertising second: This is the provocative message... »
22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
The 22 Immutable Laws Of Branding
This marketing classic has been expanded to include new commentary, new... »
This marketing classic has been expanded to include new commentary, new... »
