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Books

22 Immutable Laws Of Marketing
22 Immutable Laws Of Marketing
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 2... »
 
 
 
 
 

The Research Funding Guid
The Research Funding Guid
Getting it, Managing it, and Renewing it »
 
 
 
 
 

Focus
Focus
The Future of Your Company Depends on It »
 
 
 
 
 

Positioning
Positioning
Wie Produkte und Unternehmen in gesättigten Märkten überleben »
 
 
 
 
 

The Research Funding Guid
The Research Funding Guid
Getting It, Managing It And Renewing It »
 
 
 
 
 

The 22 Immutable Laws Of Branding
The 22 Immutable Laws Of Branding
This marketing classic has been expanded to include new commentary, new... »
 
 
 
 
 

Positioning
Positioning
The Battle for Your Mind »