Book
This book is entertaining whilst informative a really good read. Gummessonapplies his clearly considerable knowledge of literature and philosophytogether with his vast experience of business research and consultancy toprovide a text that charts a journey through the management process that willengage any management researcher Qualitative ResearchIn the Second Edition of this bestselling book Evert Gummesson presents a freshapproach to case study research. Stressing the need for involved rather thandetached researchers Gummesson links quality assessment of case study researchto current total quality management thinking and proposes the concept ofmanagement action science where the researcher is both actor and student asthe most advanced and rewarding approach to research. The book is written in aneasytoread personal style and is laden with examples from academic researchrealworld practice and management consultancy. «
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