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Books
Total Relationship Marketing
Marketing Management, Relationship Strategy, Crm, and a New Dominant Logic for the Value-Creating Network Economy »
Marketing Management, Relationship Strategy, Crm, and a New Dominant Logic for the Value-Creating Network Economy »
Qualitative Methods In Management Research
This book is entertaining whilst informative a really good read. Gummessonapplies his clearly considerable knowledge of literature and philosophytogether wit... »
This book is entertaining whilst informative a really good read. Gummessonapplies his clearly considerable knowledge of literature and philosophytogether wit... »
Total Relationship Marketing
Marketing Management, Relationship Strategy,Crm, And A New Dominant Logic For The Value-Creating Network Economy »
Marketing Management, Relationship Strategy,Crm, And A New Dominant Logic For The Value-Creating Network Economy »
Total Relationship Marketing
Marketing Management, Relationship Strategy,Crm, And A New Dominant Logic For The Value-Creating Network Economy »
Marketing Management, Relationship Strategy,Crm, And A New Dominant Logic For The Value-Creating Network Economy »
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