Media Audiences

Offers an introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies. This book includes ch... » 

Offers an introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies. This book includes chapters on: different approaches to researching audiences and how they link to policy and political agendas; and how media technologies shape our sensory and social experience. «