Media Audiences
Offers an introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies. This book includes... »

Analysing Media Texts
Provides an introduction to analysing media texts. This book teaches how to do semiotic, genre and narrative analysis, content and discourse analysis. It pro... »

Television, Ethnicity And Cultural Change
Analyzes how TV and video are being used to recreate cultural traditions within the South Asian diaspora, and how they are also bringing about cultural chang... »

Media Audiences
Provides a comprehensive overview of research and debate about media audiences. This book covers a range of media genres, as well as addressing issues such a... »