Marketing That Matters

Written by award-winning marketers, this book aims to prove that marketing is not a dirty word - it is the key to advancing both the value and values of any bus... » 

Written by award-winning marketers, this book aims to prove that marketing is not a dirty word - it is the key to advancing both the value and values of any business. It offers a practical guide to selling what you do, without selling-out who you are. «