Learn the keys to the six stages of successful marketing research as you studyboth qualitative and quantitative marketing research techniques in this marketlead... » 

Learn the keys to the six stages of successful marketing research as you studyboth qualitative and quantitative marketing research techniques in this marketleading book. Recognized as the standard for mastering todays marketingresearch IacobucciChurchills MARKETING RESEARCH METHODOLOGICAL FOUNDATIONSTenth Edition shows you how to make each stage of marketing research work foryou as you confront actual business challenges. You gain both a strongconceptual and a practical understanding of marketing research as this bookexamines some of marketing researchs most important emerging topics and tools.New Qualtricsa research activities introduce you to this popular online surveytool while proven applications clear explanations and timely cases ensureMARKETING RESEARCH METHODOLOGICAL FOUNDATIONS Tenth Edition is an ideallearning tool now and an invaluable reference tool for you to use throughoutyour professional career. «