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Books
Kellogg On Integrated Marketing
Merging the two streams in current marketing practice, mass branding and one-to-one relationship marketing, this book offers an overview of the current statu... »
Merging the two streams in current marketing practice, mass branding and one-to-one relationship marketing, this book offers an overview of the current statu... »
Marketing Research
Learn the keys to the six stages of successful marketing research as you studyboth qualitative and quantitative marketing research techniques in this marketl... »
Learn the keys to the six stages of successful marketing research as you studyboth qualitative and quantitative marketing research techniques in this marketl... »
Kellogg On Branding
In this book, the Kellogg School of Management's world-renowned faculty members provide an intensive look into brand management. Combining the latest thinkin... »
In this book, the Kellogg School of Management's world-renowned faculty members provide an intensive look into brand management. Combining the latest thinkin... »
