Marketing Research
Methodological Foundation,(With Qualtrics Card) »

Kellogg On Integrated Marketing
Merging the two streams in current marketing practice, mass branding and one-to-one relationship marketing, this book offers an overview of the current statu... »

Advances In Services Marketing And Management
V. 6: Research And Practice »

Marketing Research
Learn the keys to the six stages of successful marketing research as you studyboth qualitative and quantitative marketing research techniques in this marketl... »

Social Networks
You''ve Lost Control »

Mediation Analysis
Mediation Analysis »

Mm
 »

Handbook Of Services Marketing And Management
 »

Kellogg On Branding
In this book, the Kellogg School of Management's world-renowned faculty members provide an intensive look into brand management. Combining the latest thinkin... »

Marketing Models
Multivariate Statistics and Marketing Analytics »