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Books

Marketing Research
Marketing Research
Methodological Foundation,(With Qualtrics Card) »
 
 
 
 
 

Kellogg On Integrated Marketing
Kellogg On Integrated Marketing
Merging the two streams in current marketing practice, mass branding and one-to-one relationship marketing, this book offers an overview of the current statu... »
 
 
 
 
 

Advances In Services Marketing And Management
Advances In Services Marketing And Management
V. 6: Research And Practice »
 
 
 
 
 

Marketing Research
Marketing Research
Learn the keys to the six stages of successful marketing research as you studyboth qualitative and quantitative marketing research techniques in this marketl... »
 
 
 
 
 

Social Networks
Social Networks
You''ve Lost Control »
 
 
 
 
 

Mediation Analysis
Mediation Analysis
Mediation Analysis »
 
 
 
 
 

Mm
Mm
 »
 
 
 
 
 

Kellogg On Branding
Kellogg On Branding
In this book, the Kellogg School of Management's world-renowned faculty members provide an intensive look into brand management. Combining the latest thinkin... »
 
 
 
 
 

Marketing Models
Marketing Models
Multivariate Statistics and Marketing Analytics »