Dawn Iacobucci

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Dawn Iacobucci

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Dawn Iacobucci
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Books

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Mediation Analysis
Mediation Analysis
Mediation Analysis »
 
 
 
 
 

Kellogg On Branding
Kellogg On Branding
In this book, the Kellogg School of Management's world-renowned faculty members provide an intensive look into brand management. Combining the latest thinkin... »
 
 
 
 
 

Handbook Of Services Marketing And Management
Handbook Of Services Marketing And Management
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Kellogg On Marketing
Kellogg On Marketing
The Kellogg Marketing Faculty Northwestern University »
 
 
 
 
 

Marketing Models
Marketing Models
Multivariate Statistics and Marketing Analytics »
 
 
 
 
 

Mm [with Access Code]
Mm [with Access Code]
MM 2009 -2010 »
 
 
 
 
 

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Consumers In Cyberspace
Consumers In Cyberspace
A Special Double Issue of the Journal of Consumer Psychology »
 
 
 
 
 

Marketing Research
Marketing Research
Methodological Foundations »