Kellogg On Branding
In this book, the Kellogg School of Management's world-renowned faculty members provide an intensive look into brand management. Combining the latest thinkin... »

Kellogg On Marketing
The Kellogg Marketing Faculty Northwestern University »

Mm [with Access Code]
MM 2009 -2010 »

Handbook Of Services Marketing And Management
 »

Consumers In Cyberspace
A Special Double Issue of the Journal of Consumer Psychology »

Marketing Models
Multivariate Statistics and Marketing Analytics »

Kellogg On Integrated Marketing
Merging the two streams in current marketing practice, mass branding and one-to-one relationship marketing, this book offers an overview of the current statu... »

Mm
 »

Advances In Services Marketing And Management
V. 6: Research And Practice »

Marketing Research
Methodological Foundations »