Consumers In Cyberspace
A Special Double Issue of the Journal of Consumer Psychology »

Kellogg On Integrated Marketing
Merging the two streams in current marketing practice, mass branding and one-to-one relationship marketing, this book offers an overview of the current statu... »

Handbook Of Services Marketing And Management
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Advances In Services Marketing And Management
V. 6: Research And Practice »

Marketing Research
Learn the keys to the six stages of successful marketing research as you studyboth qualitative and quantitative marketing research techniques in this marketl... »

Marketing Models
Multivariate Statistics and Marketing Analytics »

Social Networks
You''ve Lost Control »

Mediation Analysis
Mediation Analysis »

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