Marketing, Morality and the Natural Environment

This volume provides a new look at marketing and in particular the move toestablish ostensibly green marketing. Presenting evidence from extensive casestudies t... » 

This volume provides a new look at marketing and in particular the move toestablish ostensibly green marketing. Presenting evidence from extensive casestudies these concerns are addressed through an examination of managers andemployees understanding of the green marketing activities and processes thattake part in their organisations. «