Managing Channels of Distribution Managing Channels of Distribution

This resource explains how to create and manage different channels, how to employ the corect use of channel power, and how to evaluate performance. Each chapter... » 

This resource explains how to create and manage different channels, how to employ the corect use of channel power, and how to evaluate performance. Each chapter includes case studies which reinforce the practicality of the information, and the steps are given for forming your own channel design. «