Book
Managing Channels of Distribution Managing Channels of Distribution
This resource explains how to create and manage different channels, how to employ the corect use of channel power, and how to evaluate performance. Each chapter includes case studies which reinforce the practicality of the information, and the steps are given for forming your own channel design. «
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ISBN
9780814403358
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Reviews of Managing Channels of Distribution Managing Channels of Distribution by Kenneth Rolnicki
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