Innovatives Kundenbindungs-Controlling by Michael Reich
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Innovatives Kundenbindungs-Controlling

Entwicklung eines integrativen Konzeptansatzes zur Frühwarnung im Kundenbindungsmanagement auf der Basis des Kundenwertes als Frühwarnindikator am Beispiel des Privatkundensegmentes von deutschen Versicherungsunternehmen « 

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9783879887460

 
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