Book
Philip Kotler, bestselling author and world-renowned marketing expert, pairs with a top social marketing consultant, Nancy Lee, to present the definitive social responsibility bible for corporations. In the wake of scandal and desillusionment companies on the whole are looking to support more good causes, but are ill-iniformed of their options - both in terms of the organizations they might choose among and also how to work philantropy into their existing budgets. The answers to these questions, and how to conduct social initiatives for maximum effectiveness and synergy with corporate goals, are the subject of hugely important contribution to the canon of business literature.- A timely contribution to one of businesses hottest topics, from a timely topic from a leading world thinker whose work consistently treads the cutting edge.- A social inititives continue to increase in both public and private sectors, this is the definitive and authoritative information companies are looking for.- The combination of author and topic will intersest a very broad range of audiencies - including marketers, public sector agencies, nonprofits, and PR professionals. «
Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
There are no reviews for this book yet.