Book
Consumer Behavior And Marketing Strategy
This text combines academic issues with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems of European companies. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receive a balanced treatment. «
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ISBN
9780256225297
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Reviews of Consumer Behavior And Marketing Strategy by J. Paul Peter, Jerry C. Olson & Klaus Grunert
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