J. Paul Peter

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J. Paul Peter

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J. Paul Peter
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Books

Consumer Behavior
Consumer Behavior
Consumer Behavior and Marketing Strategy »
 
 
 
 
 

Marketing Management
Marketing Management
Knowledge and Skills »
 
 
 
 
 

Marketing Management
Marketing Management
Marketing Management »
 
 
 
 
 

Marketing Management
Marketing Management
Knowledge And Skills »
 
 
 
 
 

Consumer Behavior
Consumer Behavior
Consumer Behavior and Marketing Strategy »
 
 
 
 
 

Marketing Management
Marketing Management
 »
 
 
 
 
 

Marketing Management
Marketing Management
Text And Cases »
 
 
 
 
 

Marketing Management
Marketing Management
Knowledge and Skills »
 
 
 
 
 

Preface to Marketing Management
Preface to Marketing Management
 »
 
 
 
 
 

Consumer Behavior And Marketing Strategy
Consumer Behavior And Marketing Strategy
This text combines academic issues with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems ... »