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Books
Consumer Behavior And Marketing Strategy
This text combines academic issues with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems ... »
This text combines academic issues with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems ... »
Preface to Marketing Management. J. Paul Peter and James H. Donnelly
A Preface to Marketing Management »
A Preface to Marketing Management »
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