Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a wea... » 

Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, it provides a comprehensive overview of an expansive sector «