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Boeklezers.nl is a network for social reading. We help readers discover new books and authors, and bring readers in contact with each other and with writers. Read more ».
Books
Business To Business Marketing
Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a ... »
Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a ... »
Advertising
This text looks at the area of the marketing communications mix, using Financial Times case studies, discussion questions, and book and web references to tak... »
This text looks at the area of the marketing communications mix, using Financial Times case studies, discussion questions, and book and web references to tak... »
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