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Books
Services Marketing Management
Provides a practical approach to the service industry, with a specific focus on the management and marketing elements. This book includes pedagogical feature... »
Provides a practical approach to the service industry, with a specific focus on the management and marketing elements. This book includes pedagogical feature... »
Management and Marketing of Services
This revised edition provides a perspective on the management and marketing of services. In particular, service design and productivity are examined as well ... »
This revised edition provides a perspective on the management and marketing of services. In particular, service design and productivity are examined as well ... »
