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Books

Your Gut Is Still Not Smarter Than Your Head
Your Gut Is Still Not Smarter Than Your Head
How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth And Profits »
 
 
 
 
 

Simulated Test Marketing
Simulated Test Marketing
Technology for Launching Successful New Products »
 
 
 
 
 

Counterintuitive Marketing
Counterintuitive Marketing
Achieving Great Results Using Common Sense »
 
 
 
 
 

Market New Products Successfully
Market New Products Successfully
Using Simulated Test Market Technology »