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Marketing in Publishing Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert gui... »
Managing Change Seize New Opportunities, Effectively Communicate the Implications of Change, Cope With Every Day Adjustments, and Implement Change Successfully »
Channel Management Fast track route to effective channel management Covers key channel managementtechniques from deciding the mix and ensuring customer focus monitoringperforma... »