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Books

Successful Customer Relationship Marketing
Successful Customer Relationship Marketing
New Thinking, New Strategies, New Tools For Getting Closer To Your Customers »
 
 
 
 
 

Consumer Insight
Consumer Insight
How To Use Data And Market Research To Get Closer To Your Customer »
 
 
 
 
 

Up Close & Personal?
Up Close & Personal?
Customer Relationship Marketing @ Work »
 
 
 
 
 

Key Account Management in Financial Services
Key Account Management in Financial Services
Tools and Techniques for Building Strong Relationships with Major Clients [With CDROM] »
 
 
 
 
 

When God Was a Woman
When God Was a Woman
 »
 
 
 
 
 

The Definitive Guide To Direct And Interactive Marketing
The Definitive Guide To Direct And Interactive Marketing
How to Select, Reach and Retain the Right Customers »
 
 
 
 
 

Crm In Financial Services
Crm In Financial Services
A Practical Guide to Making Customer Relationship Marketing Work »
 
 
 
 
 

The Customer Management Scorecard
The Customer Management Scorecard
Managing CRM for Profit »