Jagdish N. Sheth

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Jagdish N. Sheth

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Jagdish N. Sheth
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Books

Customer Behavior
Customer Behavior
A Managerial Perspective »
 
 
 
 
 

The Self-Destructive Habits Of Good Companies
The Self-Destructive Habits Of Good Companies
.and How to Break Them »
 
 
 
 
 

The 4 A's of Marketing
The 4 A's of Marketing
Creating Value for Customer, Company and Society »
 
 
 
 
 

Internet Marketing
Internet Marketing
Internet Marketing »
 
 
 
 
 

Why Do Good Companies Go Bad?
Why Do Good Companies Go Bad?
 »
 
 
 
 
 

Firms of Endearment
Firms of Endearment
How World-Class Companies Profit From Passion And Purpose »
 
 
 
 
 

Legends In Marketing
Legends In Marketing
Shelby Hunt »
 
 
 
 
 

Deregulation and Competition
Deregulation and Competition
Chronicles the evolution of the airline industry and explains what lies »
 
 
 
 
 

Valuespace
Valuespace
Winning the Battle for Market Leadership »
 
 
 
 
 

Customer Relationship Management
Customer Relationship Management
Emerging Concepts, Tools and Applications »