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Quantitative Methods In Marketing
The aim of this text is to provide practising or potential marketers with a guide to some of the most recent and popular techniques currently in use in the l... »
The aim of this text is to provide practising or potential marketers with a guide to some of the most recent and popular techniques currently in use in the l... »
Marketing Strategy and Competitive Positioning
Thoroughly updated with new examples and the latest research findings, »
Thoroughly updated with new examples and the latest research findings, »
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