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Quantitative Methods In Marketing

The aim of this text is to provide practising or potential marketers with a guide to some of the most recent and popular techniques currently in use in the late 20th century and to provide applications which demonstrate how users can best exploit these techniques. «

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Author(s):

Graham Hooley, Michael Hussey, Michael K. Hussey

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ISBN

9781861524171

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Quantitative Methods In Marketing

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