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Books

Principles of International Marketing
Principles of International Marketing
Internationalisation, Investment, Alliances »
 
 
 
 
 

The Pillars Of Marketing
The Pillars Of Marketing
Marketing Plans, National Branding, Corporate Governance »
 
 
 
 
 

Management Researches and Management Terms
Management Researches and Management Terms
Research, Innovation, Simplification »
 
 
 
 
 

International Management
International Management
Globalisation, Tariffs, Cultural Shock »
 
 
 
 
 

The Exports Manager's Guide
The Exports Manager's Guide
Linkages, Networking, Competitiveness »
 
 
 
 
 

The Pillars of Applied Exports and International Business
The Pillars of Applied Exports and International Business
Exports, Globalisation, Foreign Direct Investment »
 
 
 
 
 

Fundamentals of Management
Fundamentals of Management
Planning/Organising, Leading, Controlling »
 
 
 
 
 

The Purchasing Manager's Guide
The Purchasing Manager's Guide
Selection, Choice, Exchange »
 
 
 
 
 

Shipping Management And Logistics Strategy
Shipping Management And Logistics Strategy
Shipping, Logistics, Supply Chain »
 
 
 
 
 

Elements of Marketing
Elements of Marketing
National Banding, Positioning, Value Analysis »