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Books

National And Corporate Export Strategies - The Oman And Gcc Experience
National And Corporate Export Strategies - The Oman And Gcc Experience
National Export Strategies, Policies, Industrialisation »
 
 
 
 
 

Principles Of Supply Chain Management
Principles Of Supply Chain Management
JIT, MRP, Value for Money »
 
 
 
 
 

Strategic Management Models and Terms
Strategic Management Models and Terms
Simplification, Definitions, Clarification »
 
 
 
 
 

Buyer and Consumer Behaviour
Buyer and Consumer Behaviour
Prestige, Status, Choice »
 
 
 
 
 

Principles of Supply Chain Management
Principles of Supply Chain Management
JIT, MRP, Value for Money »
 
 
 
 
 

Fundamentals of Marketing
Fundamentals of Marketing
Marketing Excellence, Branding, Positioning »
 
 
 
 
 

Risk Management in International Business
Risk Management in International Business
Exposure, Hedging, Due Diligence »
 
 
 
 
 

Branding
Branding
Perception, Positioning, Segmentation »
 
 
 
 
 

Elements of Marketing
Elements of Marketing
National Banding, Positioning, Value Analysis »
 
 
 
 
 

International Trade Dynamics
International Trade Dynamics
Investment, Exports, Tourism »