Media Research Techniques
Arthur Asa Bergers essential guide to undertaking applied or practicalresearch in media studies is designed to provide introductory techniques thatallow stud... »

Seeing Is Believing
An Introduction to Visual Communication »

What Objects Mean
An Introduction To Material Culture »

The Genius Of The Jewish Joke
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The Art Of Comedy Writing
The Art of Comedy Writing »

Cultural Criticism
A Primer Of Key Concepts »

Ads, Fads And Consumer Culture
Advertising'S Impact On American Character And Society »

Neuseeland - Auf Den Spuren Der Maoris
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The Portable Postmodernist
In The Portable Postmodernist Arthur Asa Berger introduces key conceptswritten by postmodernisms leading theorists including Lyotard Baudrillardand Jameson. ... »

Media and Communication Research
This introductory text covers the basics of research, in a manner accessible to beginning students. Topics include library searches, textual analysis, and re... »