The Genius Of The Jewish Joke
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The Golden Triangle
An Ethno-Semiotic Tour Of Present-Day India »

Media Analysis Techniques
Berger (San Francisco State University) offers a user friendly guide, written in plain language, to media research techniques, empowering undergraduate stude... »

Tourism In Japan
An Ethno-Semiotic Analysis »

Manufacturing Desire
Media, Popular Culture, And Everyday Life »

Media and Communication Research
This introductory text covers the basics of research, in a manner accessible to beginning students. Topics include library searches, textual analysis, and re... »

Reading Matter
Multidisciplinary Perspectives On Material Culture »

Neuseeland - Auf Den Spuren Der Maoris
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Media Research Techniques
Arthur Asa Bergers essential guide to undertaking applied or practicalresearch in media studies is designed to provide introductory techniques thatallow stud... »

Media and Society
A Critical Perspective »