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Marketing Social Change Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts ... »
Ethics In Social Marketing Social marketing is being adopted by a growing number of government andnonprofit organizations around the world because of its power to bring aboutimportant ... »
Social Marketing In The 21st Century The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social ch... »
Marketing Research That Won't Break the Bank Describing in a systematic fashion a wide variety of low-cost research techniques, this book shows how market research can lead to better decision making and... »