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Books

Marketing Social Change
Marketing Social Change
Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts ... »
 
 
 
 
 

Ethics In Social Marketing
Ethics In Social Marketing
Social marketing is being adopted by a growing number of government andnonprofit organizations around the world because of its power to bring aboutimportant ... »
 
 
 
 
 

Social Marketing In The 21st Century
Social Marketing In The 21st Century
The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social ch... »
 
 
 
 
 

Marketing Research That Won't Break the Bank
Marketing Research That Won't Break the Bank
Describing in a systematic fashion a wide variety of low-cost research techniques, this book shows how market research can lead to better decision making and... »
 
 
 
 
 

Strategic Marketing For Non-Profit Organizations
Strategic Marketing For Non-Profit Organizations
For graduate courses in Nonprofit Marketing and Management. This »