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Books

Practice of Advertising
Practice of Advertising
The Practice Of Advertising »
 
 
 
 
 

The Fundamentals Of Advertising
The Fundamentals Of Advertising
This text covers the fundamentals of advertising. It is aimed at students of the CIM Promotional Practice Advanced Certificate and Marketing Communications p... »
 
 
 
 
 

Recruiting, Retaining and Releasing People
Recruiting, Retaining and Releasing People
Managing Redeployment, Return, Retirement and Redundancy »
 
 
 
 
 

Motivation, Ability and Confidence Building in People
Motivation, Ability and Confidence Building in People
Applying The Mac Principles To People Management »