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Books

Globalization From The Bottom Up
Globalization From The Bottom Up
A Blueprint for Modern Capitalism »
 
 
 
 
 

Strategic Marketing For Success In Retailing
Strategic Marketing For Success In Retailing
Strategic Marketing for Success in Retailing »
 
 
 
 
 

In Search of an Equitable, Sustainable Globalization
In Search of an Equitable, Sustainable Globalization
The Bittersweet Dilemma »
 
 
 
 
 

International Consumer Behavior
International Consumer Behavior
Its Impact on Marketing Strategy Development »
 
 
 
 
 

Technology Transfer
Technology Transfer
Geographic, Economic, Cultural, and Technical Dimensions »
 
 
 
 
 

Empowering The American Consumer
Empowering The American Consumer
Corporate Responsiveness and Market Profitability »
 
 
 
 
 

Information-Driven Marketing Decisions
Information-Driven Marketing Decisions
Development of Strategic Information Systems »
 
 
 
 
 

Chaotic Markets
Chaotic Markets
Thriving In A World Of Unpredictability »
 
 
 
 
 

Infrastructuring
Infrastructuring
The Key to Achieving Economic Growth, Productivity, and Quality of Life »
 
 
 
 
 

Counterturbulence Marketing
Counterturbulence Marketing
A Proactive Strategy for Volatile Economic Times »