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Books

Information-Driven Marketing Decisions
Information-Driven Marketing Decisions
Development of Strategic Information Systems »
 
 
 
 
 

Chaotic Markets
Chaotic Markets
Thriving In A World Of Unpredictability »
 
 
 
 
 

Counterturbulence Marketing
Counterturbulence Marketing
A Proactive Strategy for Volatile Economic Times »
 
 
 
 
 

Infrastructuring
Infrastructuring
The Key to Achieving Economic Growth, Productivity, and Quality of Life »
 
 
 
 
 

Retail Marketing Strategy
Retail Marketing Strategy
Planning, Implementation, and Control »
 
 
 
 
 

International Consumer Behavior
International Consumer Behavior
Its Impact on Marketing Strategy Development »
 
 
 
 
 

International Entrepreneurship
International Entrepreneurship
Innovative Solutions for a Fragile Planet »
 
 
 
 
 

Empowering The American Consumer
Empowering The American Consumer
Corporate Responsiveness and Market Profitability »
 
 
 
 
 

Globalization From The Bottom Up
Globalization From The Bottom Up
A Blueprint for Modern Capitalism »
 
 
 
 
 

Strategic Marketing For Success In Retailing
Strategic Marketing For Success In Retailing
Strategic Marketing for Success in Retailing »