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Sportsponsoring in beeld by M. Doets
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Extreme brand makeover by R. Peeters
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Geintegreerd merkbeleid by A. Giling
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The SWOCC Book of Brand Management Models by M.P. Franzen
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Begunstigers by T.N. van der Peet
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Neuromarketing by K. Wanten
Wer Entscheidet Was Wir Kaufen - Eine Grundlagenorientierte Marketinganalyse Mit Praxisbeispielen Zur Anwendung... »

Dual Branding by I. Muller
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De donkere merkkanten van het delen van componenten tussen merken by K.H. Pauwels & P.C. Verhoef
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Zinloos geweld? by H. Altena
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Liefde voor de sport....en sponsor? by J. Starreveld
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